"There is no vulgar connotation," she told the lingerie industry publication. In an interview with The Lingerie Journal, Jours Après Lunes creator Sophie Morin defended her brand and the photographs included in the ad campaign. In the comments, readers went back and forth over the appropriateness of the lingerie, asking if these girls were old enough to make decisions about how they want to look and, even more hotly contested, if the styling of the photos sexualizes the lingerie, rather than the designs themselves. The company's mission is to be "the first designer brand dedicated to 'loungerie' for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside."į first broke the story, stating "What's disturbing about Jours Après Lunes is not just the fact that it's lingerie for people who probably shouldn't be old enough to even know what lingerie is, but the photographs on their website." A line for teenagers and infants is seemingly age appropriate, but the designs for children are drawing fire. The images are just like many a lingerie ad designed to entice, but these are images of young girls - those who aren't even old enough to need bras.įrench company Jours Après Lunes has designed a line of " loungerie" - a compromise between loungewear and lingerie - for children between the ages of 4 and 12. (CNN) - They recline in their bras and panties, some wearing pearls and Brigitte Bardot-inspired bouffants, shooting smiles at the camera. People question whether it is the ad or the lingerie that is inappropriate.Public outcry claims that the ads and lingerie are sexualizing young girls.French company Jours Après Lunes has designed a line of "loungerie" for girls ages 4-12.NEW: Company creator defends her brand and the photographs included in the ad campaign.Thanks to their particular composition and properties, our kids’ underwear does not require ironing. Each article has a label with the rules on how to take care of it. Our products should generally be washed at 30°. Caraco camisoles and short-sleeved or long-sleeved T-shirts are very popular with girls.Īgain, the basic items of children's underwear online are composed almost entirely of polyamide: we have chosen polyamide fibres because they guarantee great wear resistance and high elasticity moreover, they are easy to dye and have good colourfastness, offering uniformity in yarn colouring.įinally, the basic items of underwear for girls and boys by Focenza are all extremely crease-resistant, do not shrink and maintain their characteristics over time. You can find matching underwear or multicoloured garments, decorated with various patterns. In our range of kids underwear online you will also find garments that, thanks to their elasticity, dress a very wide age range, including those girls who are not children anymore. Girl's underwear online store: how to satisfy even older girls. Depending on the articles, the available sizes range from 5 to 12 years and all the garments are very soft but at the same time resistant, and maintain their high elasticity even after many washes. Our garments, made with comfortable fabrics, meet their expectations and, consequently, yours as a parent.įrom your baby's first pair of panties to a pair of leggings for your young lady, you'll find many original kids’ underwear models online in this line in other words, you'll find everything they need. The affirmation of their personality also goes through the phase of choosing children's underwear. We think about your children every day and help them make this choice with complete confidence on our website. With the Focenza online kids’ underwear, let them take care of their underwear as much as you take care of yours!įocenza offers kids underwear online available in many colours and of the highest quality. Plus, with gym classes at school, they need children's underwear that is comfortable and fashionable. Underwear with an elegant or amusing design is not the prerogative of adults: children are also entitled to it! And for a very good reason: even if it's not visible, even the little ones love to wear nice kids’ underwear, because it helps them feel better about themselves. Having nice underwear is important not only for adults but also for children and teenagers, which is why Focenza has designed a range entirely dedicated to them. Underwear for boys and girls online: fashionable comfort.
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